In 1982, the Kinks came to a realization that they were ignored for the entirety of their career until this point.

For reasons both financial and artistic, perhaps it would be not only acceptable but maybe even wise to play to their audience, rather than ‘at’ them. The lessons learned by the success of “Low Budget” and their recent live album was that financial success did not necessarily mean artistic compromise, so the band managed to walk a line that served both purposes.

Never in their career did they ever do this better than on the album that, quite literally, announced its own intention in the title. What might superficially seem to be a compromise in integrity is actually one of the most honest Kinks albums ever made, and also one of their best.

Featured tracks include;

Around the Dial

Give the People What They Want

Killer’s Eyes

Predictable

Add It Up

Destroyer

Yo-Yo

Back to Front

Art Lover

A Little Bit of Abuse

Better Things

Massive Reduction